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THE INFLUENE OF INCENTIVES, WORK WELVARE, AND WORK ENVIRONMENT ON EMPLOYEE JOB SATISFACTION IN THE SALES DIVISION OF ASTRA HONDA MOTOR BREBES

Abstract

This study investigates the influence of incentives, work welfare, and work environment
on employee job satisfaction in the sales division of Astra Honda Motor Brebes. The
research adopts a quantitative approach using primary data collected through structured
questionnaires distributed to 32 employees. A purposive sampling technique was
employed to ensure that participants were directly involved in the sales function. Data
analysis was conducted using multiple linear regression with the aid of SPSS version 22.
The findings reveal that incentives, work welfare, and work environment each have a
positive and significant effect on employee job satisfaction. Among these factors, the work
environment was found to have the strongest influence, indicating the critical role of
supportive leadership, interpersonal relationships, and conducive physical conditions in
shaping job satisfaction. The results also highlight that financial rewards and
comprehensive welfare provisions contribute to enhancing employee motivation,
organizational commitment, and overall satisfaction. The implications of this study
suggest that organizations, particularly in the automotive sales sector, should implement
holistic human resource strategies that prioritize both financial and non-financial aspects
of employee well-being. This research contributes to the existing body of knowledge by
integrating multiple variables into one model and providing empirical evidence from the
underexplored Indonesian automotive sales context. Future research is recommended to
examine additional moderating variables such as organizational culture or leadership
style to further enrich understanding of job satisfaction dynamics.